Opt-In and Opt-Out Options for Text Messaging

Modified on Thu, 19 Oct 2023 at 08:55 AM

Opt-in to Text Messages

Collecting Consumer consent for texting is quick and easy using the system's built-in Opt-in prompt. 

By default, this feature is enabled for all our customers to collect consumer consent for texting as soon as the consumer logs into the portal.  Upon logging into their account, the consumer will be prompted to enter their cell phone number and check the box giving consent to send text messages.

Opt-Out to Text Messaging

The first time you send a message to a consumer, a STOP message is appended to the end of the message. The STOP message will only be sent to a phone number one time. The message appended will say "Text STOP to opt-out"

Other opt-out keywords that consumers can text are STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, and REMOVE. None of these keywords are case-sensitive. They are also not included in the original STOP message that appears the first time you send a message, but they will still work. 

If a consumer expresses they want to opt-out, but doesn't actually text any of the opt-out keywords above, you can suppress them to ensure you don't accidentally message them again. 

Re-Opt-In to Text Messaging

The only way an opted-out contact can receive your messages again is to text in an opt-in keyword. The opt-in keywords are START, YES, and UNSTOP.

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