Max Emails Allowed to Unengaged Users

Modified on Fri, Nov 21 at 4:14 PM

To help improve deliverability, protect sender reputation, and keep outreach focused on meaningful consumer engagement, the Max Emails Allowed to Unengaged Users setting controls how many campaign emails can be sent to a particular email address who have never engaged with previous email messages.

What This Setting Does

This setting controls how many campaign emails can be sent to an email address that has never opened or clicked any previous messages. If there’s no engagement history tied to that address, it’s considered unengaged. Once an address does open or click a message, it’s marked as Previously Engaged and will continue receiving campaign sends as normal.

If an unengaged email address reaches the maximum number of allowed sends, the system will automatically exclude it from future campaign emails. This doesn’t affect transactional messages — those will still send as usual.

Why this helps

Removing unengaged email addresses keeps your list clean and protects your sender reputation. Sending to addresses that never interact can hurt deliverability, making it harder for even your engaged contacts to see your emails. Focusing your sends on addresses that actually engage helps improve inbox placement and overall campaign performance.

Where to View Campaign Engagement Stats

You can view these engagement details within any campaign by opening the Campaign Profile and navigating to Emails Sent Prior to Campaign.

In this section, you will see four key metrics:

Emails Sent Prior to Campaign – The number of emails an address has been sent before the current campaign, grouped by total prior sends.
# In Campaign – The total number of email addresses in the campaign that fall into that prior-send group.
# Previously Engaged – Addresses in that group that have opened or clicked at least once in the past.
# Never Engaged – Addresses in that group that have never opened or clicked any previous emails.

For questions on unengaged users, please email support@concepts2code.com.