We track open rates. Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them.
The best way to gather a list of those accounts that have opened your emails is to use the built-in Email Sending reports.
- Go to the Campaigns tab,
- Scroll down to the Email Reports section.
- Click on the Search Sent Emails report.
- Select the date you sent out the specific email campaigns.
- Select the Export to Excel option to get the data out of the system.
- You can then manipulate the data and review all the accounts that have "opened" your email.
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